APPLETISER: AUGMENTED REALITY
Appletiser & TBWA have launched a ground breaking Augmented Reality experience by Director, Graeme Carr
9 short stories, written & directed by Carr, with Shane Forbes, Vincent Osmond & Mike Groenewald (CD) from TBWA for Appletisers Valentine's Day Promotion, follow Johnny Appleseed and Apple Blossom, two star-crossed lovers, and a mischievous cupid.
The romance theme presented team with the opportunity to create a unique application of AR technology based around the “Coupling” theme of Valentines day.
Pairing any two of the romance-themed labels on limited edition Appletiser bottles triggers one of the 9 augmented reality stories unique to that label combination and detection order.
The multiple, non linear narratives and unique-combination aspect of the campaign results in the customer needing to collect all the bottles in order to experience the full story.
The App drew a significant press coverage, TV and radio interviews and has been featured on a number of local and international websites and blogs. Check out the highlights below.
In April 2015 the APPLETISER app was featured on the Science & Technology show EDGE on Channel ED (DStv 190). You can view the clip from that show on YouTube here.
Graeme Carr & Appletisers Marketing Manager Serena Ramiah where intervied on Ashraf Garda's SAFM Radio show on the 8th March 2015. Listen to the clip here
Website & Blog Features:
My Newsroom, FBR Reporter, You Repeat, MAZ, Glasshouse, Bona
Agency: TBWA JHB
Agency Creative Director: Mike Groenewald
Art Director: Shane Forbes
Copywriter: Vince Osmond
Agency Producer: Ingrid Shellard & Debbie Pienaar
Director: Graeme Carr
Designers: Colin O’Mare Davis & Graeme Carr
Post Production Creative Director: Graeme Carr
Post Production: Pollen
3D Artists: Rory Mark & Guy Schuleman
AR Developer: Brent Robinson
Producers: Naledi Mokhele
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