APPLETISER CROWNS ON: MOBILE GAME

TBWA  commissioned me to develop a mobile browser game for their Appletiser "Crowns On" campaign. Together with development company Injozi, we created a multiplayer quiz game where players have to test their entertainment knowledge to win Showmax subscriptions. 


Players first choose from a selection of Showmax related categories. 

Without looking at the clue. The first player holds the phone horizontally above their head while their friends give them clues to the answer on the phone.

If the player answers correctly, flipping the phone down brings up the next clue. After 10 seconds the time-out advances the game to the next question. At the end of the round, scores are  tallied up. 

 

Sharing the game on social media  gained players additional competition entries.

Agency: TBWA JHB
Agency Creative Director: Mike Groenewald

Creative Team: Nicci Garret, Nico Botha

Agency Producers: Sharon Cvetkovski & Debbie Pienaar

Director: Graeme Carr

Designer: Injozi

Programmer: Chris Green

Producer: Shirley Bailey 

Development Company: Dondoo

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© 2020 Graeme Carr